links for 2009-06-26

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The problems with tweets/micrcommunications

As tweets/txts/social feeds and other microcommunications take a larger share of the new media landscape, it’s hitting a utility wall. Some issues to solve:

How do you make big decisions from microdata?

Right now, everyone seems focused on real-time search with some component of qualitative measures on individual tweets.

How do you tie microdata to “macro” memory?

Tweets are great for reporting but not for analysis or growth - the best content producers tend to spend the most time composing their communications and linking it to historical information. Reading a book is almost always a better choice than spending time on Twitter. Unless this public stream of consciousness is a precursor of singularity it is severely flawed.

With microcommunication platforms amplifying all signals, spam is becoming increasingly problematic - how is this managed?

Right now, filters are generally based on peer networks, but peer networks are only 1 dimension of the social space (another, more valuable one being interest networks) - and peer networks on permeable (API-enabled) platforms are easily infiltrated (via bots).

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links for 2009-05-15

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links for 2009-05-12

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links for 2009-05-11

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links for 2009-05-08

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Moderating semantic HTML zealotry

I’ve recently the been letting go of my blind faith in page-wide semantic HTML. Today I found this old post from Jeff Croft describing the myth of content and presentation separation in HTML and CSS, which provides a realistic layman’s take on the situation: semantic HTML is too hard.

While I agree with that sentiment 100%, I’ve also been wondering why semantic markup is too hard and realized it’s because the semantic HTML paradigm is too weak to support a modern web experience.

I use Blueprint CSS on Dub and Reggae (because I use a hacked Morning After Wordpress theme for the site), and it’s smashing my face into the brick wall between content and presentation.

Blueprint likes to do things like throw a date string into a div with a class of span-14. Those classes become layout macros, allowing a designer to create and edit a page design very quickly. (Jeff Croft is one of Blueprint’s progenitors.)

But those display-rules-as-classes are a bad bad bad commingling of content and markup, according to a semantic HTML purist. Like other purists, I once believed that people should lose a digit for using divs outside of defining headers, content, sidebars/navs, and footers. And spans? They’re basically an admission of semantic defeat.

Like Jeff, I found that philosophy led to 3 challenges in real life:

  1. It’s nearly impossible to build a web UI without some non-semantic markup.
  2. Purely semantic markup often requires a lot more work from the CSS, which can bloat files.
  3. As a result of the previous points and some other stuff, nearly-pure semantic markup can take a long time to build.

At a certain point, pragmatism takes over: is it worth paying someone to spend extra time building bloated CSS in the name of “future compatibility”? And if it’s so hard, does that indicate some deeper flaw in the semantic HTML model?

While pondering the wall between content and presentation, I thought about another wall: JJG’s division between app UIs and document UIs. Web UIs straddle that wall. Is it realistic to talk about “semantic” application interfaces? Does an app really have any “content” at all? Pragmatically, aren’t app UI components going to choke on forward compatibility anyway, because dimensions, JavaScript hooks, etc., tend to expect a specific context (the web browser)?

Consider the classic argument for semantic markup and forwards compatibility: the mobile device. Shouldn’t that be solved in a stylesheet’s media attribute? Or ignored altogether, as the iPhone presages full browsers one mobile devices (yay, death of WAP).

Here’s a more nuanced take on the whole “semantic HTML or die” philosophy:

  1. Keep markup purely semantic for a web UI’s document component. No divs, no spans, no class=”left”. JS probably shouldn’t touch the document interface, except for typographically-oriented functionality like increasing font sizes.
  2. Use functional markup for a web UI’s application components. Recognize that you’re building chrome from deeply intermingled HTML, CSS, and JS. Put hooks as necessary within the HTML.

Headers, navs, footers, and forms all fall within the application UI camp. Basically, anything that’s in a CMS’s app/template. From a user’s perspective, a website nav is little more than customized browser chrome, living alongside the browser’s location box and back button. With search and dynamic taxonomies exploding content hierarchies, it makes less and less sense to say a nav “should” be expressed as a list. Suckerfish dropdown menus and similar CSS wizardry are interesting because they manage to overcome the constraints presented by HTML, not because they’re elegant or appropriate.

The document UI components should only include the page text - what typically lives in the “content” div and is stored in the CMS database. When people talk about forward compatibility, this is most of what they should consider anyway - the data. This is what HTML was originally designed to represent: text, read and clicked. Keep this interface code semantic.

(Readability is a great browser plugin that hides all of a website’s application UI components, leaving only the document content - it’s a beautiful thing.)

So throw out a blind adherence to semantic markup; instead, focus on semantic document content and recognize that some HTML is actually your app/presentation layer, where it is really just a framework for links, JavaScript, and other functionality.

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Lessons from a handlebar mustache

When I earned my first paycheck from a real post-collegiate job, I headed out onto the town to Buy Stuff. I was intoxicated. I was finally self-sufficient and eager to celebrate my new found spending power. The first order of business: cast aside a lifetime of sartorial decisions guided by back to school sales, the Coast Guard exchange, and hand-me-downs. I needed to get some clothes of my own. I began this exercise at PacSun, a faux surf shop that had wandered away from the suburban mall rats and ended up in the West Village. In retrospect, it was a dubious decision, but I was a fashion newb and the clothing reminded me of comic books and graffiti. I purchased 2 items that remain with me today. The first were my “blue shorts,” blue and grey board shorts that have traveled the globe, swum in foreign seas, and become a running joke with Shannon after she’s seen me wear them every day for consecutive summers. The second was a bright red long-sleeve QuikSilver tee, silkscreened with silver lettering, that has now achieved Golden Boy status in my wardrobe, it’s hue faded to a dusty rose. That shirt, my Red Shirt, was my first mustache.

Red Shirt Diaries

Nowadays, when I don Red Shirt, my thoughts tend towards pre-nostalgia, a familiar comfort mixed with the knowledge that soon the shirt will be too threadbare to wear. But on that first day in 1999, after I’d cut the tags from the shirt, I remember feeling some trepidation as I pulled on the strange tee. It was so… red. Not brick or cherry red, but the undiluted shade of a fresh crayon whose label simply reads “red”. When I took to the city sidewalks, the early fall breeze chasing me, I tried to maintain my composure but I couldn’t help thinking “EVERYONE IS LOOKING AT MY RED SHIRT.” A red shirt in New York? Was I crazy? Only a lunatic would deviate from the utilitarian winter palette of whites, blues, blacks, and grey that were handed down to us from the designers at Gap, Inc. (With exceptions made, of course, for the pink-shirted Wall Street assholes.) A red shirt was a deviation, a frivolous act of defiance. Yes, it was neato perhaps, but it was also, subtly, wrong. I nearly went home to find the receipt and return the shirt, but the thought of returning a bright red shirt, knowing the clerk would recognize that I’d chickened out, was even more embarrassing than wearing it around town.

It was only after several outings that the feeling of otherness wore off and Red Shirt passed into it’s middle phase of existence as My Only Long Sleeve Tee. This was before hoodies were popular, so it saw a lot of use and I stopped thinking about the rare color altogether. Through all of those years - nearly 10 now - it only drew 2 comments: one from a suit on a plane who suggested that with a shirt like that, I wouldn’t mind sitting in the middle seat, and another from a 6 foot tall blonde real estate agent who asked if it meant I surfed too. In the former case, I was happy to answer that no, it was just a shirt I liked, while in the latter case the same answer carried the unspoken consequence that I would score neither the East Village courtyard apartment nor her mobile number. Net positive, had I bothered to take a surfing lesson or 2 along the way.

Legacy of a fashion don’t

Red Shirt helped me gain the kind of axiomatic wisdom that is easily spoken but rarely taken to heart: most people are so caught up in their own world that they’ll rarely notice your own narcissistic neuroses, particularly when it comes to the cut of your cloth. I had been hearing that kind of caring advice since 7th grade, and now it finally made sense. The realization opened up a whole world of fashion experiments, most of which have ended well (excepting the too-tight pants debuted to a board of directors presentation - eyes on the slides gentlemen, eyes on the slides). Nowadays, my wardrobe is a mix of 70% I’m-a-het-guy-who-can’t-be-bothered collection of crappy tees and jeans and 30% hey-this-is-the-real-me shirts, jackets, and shoes. The 30% is the real me, and it’s all unusual. It’s not bigger because it’s so hard to find personally relevant clothing without becoming a professional shopper, but I still enjoy the occasional effort. When Shannon and I first began dating, I made one request: neither you nor anyone in your family may buy clothes for me. I’ve made a similar rule with my own family. (Only my mother-in-law routinely breaks the rule, but she gets a buy after telling me to marry her daughter.)

Nowadays, I may not look like much, but I know what I like and it’s my own peculiar fingerprint. And as for that 70% fashion slackness? Well at least that was my choice too, and it feels a lot better than walking around in a blue collared shirt and the relaxed fit jeans that I saw on a mannequin.

All of which leads up to my handlebar mustache, or more correctly, the facial hair constellation that I affectionately call my FuManMuttonPatch. Because frankly, if you’re going for the James Hetfield look, you gotta go all the way and do the chops and chin soul, even if it starts with a grizzly Chuck Norris phase and ends up looking like Jason Lee instead. And here’s the fruit of my labor.

The mustache is like a Red Shirt turned up to 11. Initially, the reactions were great. When I first walked out of the bathroom, having sculpted 2 months of unkempt beard into this new thing of facial hair beauty, Shannon stopped in her tracks, stared, and then laughed. And laughed. A lot. When she finally stopped convulsing she asked “so when are you going to shave the rest of it?”

In fairness, I had promised to “finally shave my beard” that weekend, and I hadn’t fully delivered, but it was Saturday so I still had a day to fulfill my contract. I stalled and said I wanted to enjoy it just for a few hours. By Sunday, Shannon had decided that she kind of liked the new Wyatt Earp look and said I could keep it. The new look had passed muster.

On Monday morning, I was greeted with whoops of joy from my exhausted coworkers who had been up all night launching our latest software release. Photos were taken, laughs were had, comparisons to Australian cricketers were made by people who know cricket. It was a damn good time, topped of by my friend Mike’s bid to pay me a dollar for every day I didn’t shave the new ’stache. 3 dollars in, I think he’s regretting his decision. Mike, a fashion rebel in his own right, realizes too late that I’ve worn the Red Shirt of Courage - it might be weird, but once it’s on, it starts to feel comfortable real fast.

But those were reactions from friends, most of whom knew the plan was in the works. The best part has been the strangers’ sidelong glances on the street or in the subway, occasionally from hot hipster chicks but more often from people like me, underfit, balding, 30-something white collar dudes who are thinking, I suspect, the unkind thoughts that have often plagued my mind: “Man, that guy looks like ass!”

These thoughts aren’t particularly inaccurate, but the aesthetic outrage is a symptom, really. I think it’s motivated by a bit of sadness and envy. Not envy of the stupid facial hair per se, but of the fact that some people are willing to have stupid facial hair for fun and most people aren’t. At the very least, that’s the kind of envy that has motivated my own quisling critiques as I’ve found myself lost in Williamsburg or some other hipstery environs. “What gives that guy the right to look like that in broad daylight and still enjoy himself? Shouldn’t he be worried, embarrassed, and ashamed?” The answer is no, he should be psyched and so should you and I. Don’t believe me? Ask the hipster chicks.

Unlike Red Shirt, I still get lots of comments about the mustache even after I’ve become accustomed to it. Questions of how long I’ll keep it, more comparisons to famous facial harriers, offers of chaw, quotes from Westerns. But, the comments don’t sound like the voices that haunted me when I first punched my red shirt v card. Instead, perhaps because they come from friends and family, the comments all feel like we’re enjoying a joke together, a joke told in follicles around a psychic campfire. And I know that if I had a chance to speak with the strangers, they’d have the same reaction.

A big part of what this new year (now not so new) means to me is living life the way we want to live it. It’s that whole Obama thing: sure, we may not all agree on the right political answer or the right clothing style, but we all agree to care. We agree to give a damn. To take a shot. We agree to do something because it’s interesting or fun or good, not just because it’s fast, cheap, or easy. Is this ’stache a thing of beauty? Probably not, and soup consumption has become a tremendous pain in the ass and it’s slight asymmetry is driving me a little crazy, but it sure is fun to wake up every morning and think “I have a handlebar mustache!” It’s also fun to stroke it while I’m thinking or reading. Oh yeah, it’s also fun to imagine gunning down the man who had the gall to cheat me in a game of Texas Hold’em while I walk to work.

Where to now, Wyatt?

So, abruptly, here are the lessons:

  1. As with most ad-driven consumer behavior, contemporary fashion is based on fear: it’s more important not to look wrong than to experiment and enjoy the fulfillment of self-expression, and possibly looking really good. What if your color is lime green? Will you ever know?
  2. As an extension, contemporary fashion is not only based on conformance, it’s also an indicator of one’s tribe and role. Occupation and income, mostly. But it doesn’t have to be, and it’s a lot more fun when it’s an indicator of your quirks, your soul.
  3. Having a style, any style, is more appealing than looking good. Just ask Mick Jagger. Most people seem to enjoy someone who gives the finger to a fear-based establishment and says “I am me (and you can too)!”
  4. When you live life on your own terms it becomes very easy to laugh at yourself. I know this mustache looks silly; other people’s observations of this fact become grounds for connection rather than an indication failure.
  5. Hungary (yes, the country) is currently sponsoring a mustache contest, but I failed to take a “before” picture on February 1 so I won’t win the trip to Budapest. But that’s okay, I’m already a winner, right?

I’ve been meaning to follow Shannon’s first birthday letter to Winnie with one of my own, but somehow all of the words of pride and joy seemed stilted and inappropriate. So this is it, from your father who watches you dream and laugh at dogs and wave at buses and gravely pick dust bunnies out from under the couch: your father has a goofy mustache and your mother laughs a lot. This is your legacy. Keep dancing your own goofy, staggering one-armed dance until you’re one hundred and thirteen, your face simultaneously ecstatic and serious.

Go out and get those weird Doc Martins or that piercing or tattoo that you’ve always sort of dreamt of. Do it now, especially the tattoo, for precisely the reason you’ve avoided it: because it will permanently mark you as someone different. As yourself. Because if you’re scared of taking the plunge then you probably need something to push you off and hold you under. The water isn’t cold and shark-infested as they’ve told you, it’s warm and embryonic and breathable like in The Abyss. Sure, it’s unprofitable for them but there are so many treasures to find here, buried in the murk. Actually, the sharks are real, but they’re hammerheads, tiger sharks, great whites - all the sharks you could name when you still new how cool a shark really is. And you’ll discover, if you’ve forgotten, the words your mother spoke on the day you were born:

Thank you for having all of the things that you need, and none of the things that you don’t.

It’s sometimes scary, sometimes hard, but it will always be true.

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Figuring out social media optimization

This was initially an email, but I figured it’d be useful to repost it on my blog, in case I left anyone out of my mailing list who might like to reply.

I’m sketching out a blog post on SMO (social media optimization) eclipsing SEO as a focus for online marketing.

If you have brains and some experience in “social media marketing,” whether it’s getting active on Twitter, pimping your site on social networks, starting Meetups, etc., would you mind leaving a comment with your responses to the following questions?

  1. Do you think SMO is all hype? Is SEO (or even traditional marketing) still more relevant?
  2. Can you name any other valuable SMO “placements,” such as Digg’s front page, FB feeds, etc.?
  3. Getting integrated into FB Connect so your platform’s activities are written into FB feeds seems like a must-do for any serious web app. If you were trying to define SMO best practices, what other practices would you recommend for grabbing a social media spotlight? Email bloggers? Reply to tweets that match keywords of interest?
  4. What tools (if any) do you use for SMO (e.g. TweetDeck, email campaign management, link marketplaces, web rings)?
  5. Anything else? Do you think SMO can be outsourced? Does SMO have to be the product of passion?

This stems from my realization that it’s probably more valuable to have a link to your site appear in 100 peoples’ activity feeds on Facebook than on a page of Google search results, particularly if you’re going for something more than simple traffic (trying to sell something, for instance). My own experience building dubandreggae.com’s membership reinforces this belief, though there’s an obvious bias, because DnR is a socnet rather than a brand, vendor, or media outlet. This has been reinforced though, with Justin’s recent launch of LAMP Security - he’s seen a jump in traffic thanks to posting security advisories to niche mailing lists and being reblogged within the space.

Thanks for any help and insight you have on this topic. I’m happy to compile and share the responses - in addition to synthesizing the information into a blog post - if you want to read them, and I’ll credit contributors in the post itself. I’d also be happy if you forwarded this to anyone else who is knowledgeable and might respond, especially social thought superheroes.

Peace out
 c

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Iconoclasm Fail

Interesting statement from an article by Emily Yoffe on Slate (the rest of the piece is a mini-memoir on the Facebook experience and  doesn’t add much meat):

Brenda Bradley, a Cambridge University zoologist doing research on primate evolution [...] explained a theory about what drove the evolution of human intelligence: It was the need to monitor and maintain complex social networks—the most successful primates were the ones who understood the dynamic social relationships around them. Developing these skills was the precursor to, for example, being able to hunt cooperatively, not vice versa.

Compare to the anecdotal argument from Richard Hamming in his essay on doing great work:

I notice that if you have the door to your office closed, you get more work done today and tomorrow, and you are more productive than most. But 10 years later somehow you don’t know quite know what problems are worth working on; all the hard work you do is sort of tangential in importance. He who works with the door open gets all kinds of interruptions, but he also occasionally gets clues as to what the world is and what might be important. Now I cannot prove the cause and effect sequence because you might say, “The closed door is symbolic of a closed mind.” I don’t know. But I can say there is a pretty good correlation between those who work with the doors open and those who ultimately do important things, although people who work with doors closed often work harder. Somehow they seem to work on slightly the wrong thing - not much, but enough that they miss fame.

(This guy was coming from Bell Labs and when he’s talking about “fame” he’s talking Nobel Prizes.)

Interesting to compare this to articles on the importance of enabling “flow” states in a work environment. I guess this means it’s important to have lunch with your peers?

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