Comments on: Social media kills advertisers who don’t evolve http://www.cycloneranger.com/2007/07/social-media-kills-advertisers-who-dont-evolve.html "I see patterns" - Ernie Hacks Mon, 22 Mar 2010 20:05:26 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Justin http://www.cycloneranger.com/2007/07/social-media-kills-advertisers-who-dont-evolve.html/comment-page-1#comment-41 Justin Wed, 30 Nov -0001 00:00:00 +0000 #comment-41 I dunno, there are some pretty amazing numbers being tossed around by the BBC with respect to online advertising growth in the UK. In fact they say the sector is "growing fast": http://news.bbc.co.uk/2/hi/business/6293380.stm I dunno, there are some pretty amazing numbers being tossed around by the BBC with respect to online advertising growth in the UK. In fact they say the sector is “growing fast”:

http://news.bbc.co.uk/2/hi/business/6293380.stm

]]> By: chris http://www.cycloneranger.com/2007/07/social-media-kills-advertisers-who-dont-evolve.html/comment-page-1#comment-42 chris Wed, 30 Nov -0001 00:00:00 +0000 #comment-42 True, note the stats I quoted still growing at 30% per year, which is great, but a huge drop from 48%. The trend is not good. Also note that the BBC quote is not absolute growth, but "slice of the pie": <blockquote> The report by research body Forrester said online adverts would leap to 18% <strong>of market share</strong>, up from 9% currently. </blockquote> (my emphasis added) This stat could just as easily mean "online ad spending isn't slowing as quickly as other categories." True, note the stats I quoted still growing at 30% per year, which is great, but a huge drop from 48%. The trend is not good.

Also note that the BBC quote is not absolute growth, but “slice of the pie”:

The report by research body Forrester said online adverts would leap to 18% of market share, up from 9% currently.

(my emphasis added)

This stat could just as easily mean “online ad spending isn’t slowing as quickly as other categories.”

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