Comments on: Figuring out social media optimization http://www.cycloneranger.com/2009/03/figuring-out-social-media-optimization-2.html "I see patterns" - Ernie Hacks Mon, 27 Jun 2011 15:11:54 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Matt Singley http://www.cycloneranger.com/2009/03/figuring-out-social-media-optimization-2.html/comment-page-1#comment-116 Matt Singley Tue, 10 Mar 2009 16:54:10 +0000 http://www.cycloneranger.com/?p=240#comment-116 I don't know that SMO will eclipse SEO, as SEO continues to transform as the world does also, but it is certainly something that is important, whereas it was unknown just a couple of years ago. SMO has a great trust factor, at least for now. A friend commenting on something or recommending a service typically carries more weight than a result set from an organic Google search. But...to reach the masses, SEO can't be beat quite yet. WOM marketing/SMO may reach hundreds or thousands at a time, but popular SEO work can reach ten or hundreds of thousands very quickly. Since I do SMO work, I would like to think that SMO is the wave of the future, but for now at least, I think it's just an important factor, not THE future itself. I don’t know that SMO will eclipse SEO, as SEO continues to transform as the world does also, but it is certainly something that is important, whereas it was unknown just a couple of years ago.

SMO has a great trust factor, at least for now. A friend commenting on something or recommending a service typically carries more weight than a result set from an organic Google search. But…to reach the masses, SEO can’t be beat quite yet. WOM marketing/SMO may reach hundreds or thousands at a time, but popular SEO work can reach ten or hundreds of thousands very quickly.

Since I do SMO work, I would like to think that SMO is the wave of the future, but for now at least, I think it’s just an important factor, not THE future itself.

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