The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think anew and act anew. We must disenthrall ourselves and then we shall save our country.
Abe Lincoln, 1862
This statement resonated with me in a couple of contexts: first in my daily work as I grapple with defining new commercial interactions (and attempt to avoid falling into existing patters) and then, later, as I recalled a moment yesterday when Shannon and I visited our obstetrician with Winnie in tow.
When the OB entered the exam room Win asked a ton of great questions about the various tools and equipment that adorned the shelves and walls. I was so proud that I transformed into a leering adult and asked “do you want to be a doctor when you grow up?”
“No, Daddy,” she shouted, suddenly intent on twirling the doctor’s stool with her hands, “I want to be a… a… spinning ball!”