How to compose link text

When linking part of a sentence, what words belong inside the link? This seems to be a lesson that every new UI designer stumbles on.

Bad

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Because readers scan text, the link is read as standalone (“here”) text and is unintelligible.

Still bad

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Link includes the verb – at least the reader knows what action is expected.

Better

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When this link includes the whole sentences as context, it can be scanned and interpreted.

Best

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Now the link includes an indication of what to expect after clicking. Also note that the destination page’s main heading mirrors the link.

Going overboard

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Because the destination is the primary goal of the link, you can emphasize it to help the reader focus on the meat of the interaction — the destiation.

Cleaning it up

Learn how to compose link text.

At this point in the life of the Internet, users know that links are clickable. No need for “click here” if the link is styled to look like a link.