Buried treasure

“They should use the latest version.”

“The engineers should read the spec.”

“The designers should look at the numbers.”

“Our clients should embrace Agile.”

“The execs should invest in branding.”

“He should read his emails.”

“People should speak up in this meeting.”

“Everyone should put down their phones for a sec.”

“Someone should tell him.”

“You should already know this.”

“We should do this more often.”

“She should ignore it.”

“They should be grateful.”


Should. Should. Should.

When we’re all running fast, it’s easy to miss the big red X that marks the buried treasure. 

It’s even harder to dig.