social media

The problems with tweets/micrcommunications

As tweets/txts/social feeds and other microcommunications take a larger share of the new media landscape, it’s hitting a utility wall. Some issues to solve:
How do you make big decisions from microdata?
Right now, everyone seems focused on real-time search with some component of qualitative measures on individual tweets.
How do you tie microdata to “macro” memory?
Tweets are [...]

Figuring out social media optimization

This was initially an email, but I figured it’d be useful to repost it on my blog, in case I left anyone out of my mailing list who might like to reply.
I’m sketching out a blog post on SMO (social media optimization) eclipsing SEO as a focus for online marketing.
If you have brains and some [...]

Notes from NYTimes “Ambient awareness” article

A recent NYTimes Magazine article on microblogging provides a great definition of the value of Facebook statuses, tweets, and other online “status” communication tools:
Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated [...]