social media
How to game KickStarter
KickStarter‘s cool but I feel like I see too many projects hit their funding numbers at the last minute of the pledge window. Call me a cynic, but after thinking about this on the train one morning, I devised this scheme for getting “free” money for your project. Start your project the old-fashioned way: gather [...]
The problems with tweets/micrcommunications
As tweets/txts/social feeds and other microcommunications take a larger share of the new media landscape, it’s hitting a utility wall. Some issues to solve: How do you make big decisions from microdata? Right now, everyone seems focused on real-time search with some component of qualitative measures on individual tweets. How do you tie microdata to [...]
Figuring out social media optimization
This was initially an email, but I figured it’d be useful to repost it on my blog, in case I left anyone out of my mailing list who might like to reply. I’m sketching out a blog post on SMO (social media optimization) eclipsing SEO as a focus for online marketing. If you have brains [...]
Notes from NYTimes “Ambient awareness” article
A recent NYTimes Magazine article on microblogging provides a great definition of the value of Facebook statuses, tweets, and other online “status” communication tools: Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly [...]