The secret to success is many inexpensive failures

This is a video of Frans Johansson’s presentation at the 99% Conference, titled “The Secret Truth About Executing Great Ideas”. I have his book, The Medici Effect, sitting on my nightstand, next in line. He makes some great points here about what I’d call disposable decisions, or “strong beliefs, loosely held.”

Notes:

  • Most successful innovators win with volume. Picasso created 20,000 works of art, most of which suck.
  • Only use the minimum amount of resources required to test, so you can pivot.
  • The purpose of a strategy is to convince yourself that it could work, not to come up with a correct answer or a final decision. It’s only successful insofar as it empowers actions.
  • “We have a strategic plan. It’s called doing things.” – Herb Kelleher, CEO of Southwest Airlines
  • The likelihood that your initial plan is wrong is nearly 100%. You manage this by taking the smallest executable steps.
  • Props to Behance for sharing their conference speakers online.